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	<title>Up-Load dot com &#187; syfy</title>
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		<title>On the Origins of Syfy &#8211; Update</title>
		<link>http://www.up-load.com/pop-culture/entertainment/on-the-origins-of-syfy/</link>
		<comments>http://www.up-load.com/pop-culture/entertainment/on-the-origins-of-syfy/#comments</comments>
		<pubDate>Wed, 08 Jul 2009 17:47:00 +0000</pubDate>
		<dc:creator>simon</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[debacle]]></category>
		<category><![CDATA[sci-fi]]></category>
		<category><![CDATA[syfy]]></category>
		<category><![CDATA[television]]></category>

		<guid isPermaLink="false">http://www.up-load.com/?p=465</guid>
		<description><![CDATA[A follow-up to "RIP SCI FI" in which we explore the people behind the rebrand "Syfy" The initial group identified by The New York Times as associated with "Syfy"— after the Sci Fi Channel announced its name change at March's upfronts— was Landor Associates, the giant branding agency which became the focus of initial scorn. [...]]]></description>
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		<title>&#8220;No Syfy&#8221; campaign launched</title>
		<link>http://www.up-load.com/net-tech/online-culture/no-syfy-campaign-launched/</link>
		<comments>http://www.up-load.com/net-tech/online-culture/no-syfy-campaign-launched/#comments</comments>
		<pubDate>Thu, 19 Mar 2009 07:33:41 +0000</pubDate>
		<dc:creator>simon</dc:creator>
				<category><![CDATA[Online culture]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[syfy]]></category>

		<guid isPermaLink="false">http://www.up-load.com/?p=267</guid>
		<description><![CDATA[The backlash against NBC-Universals rebranding of "Sci Fi" has opened a new front: LA-based graphic designer Aaron Harvey has started up a "No Syfy" website and Facebook group. In a parody of Syfy's meaningless new tagline "Imagine Greater" Harvey calls on NBCU to "Imagine Better" and declares, Instead of making inane branding changes that you [...]]]></description>
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		<title>RIP SCI FI; WTF IS SYFY?</title>
		<link>http://www.up-load.com/pop-culture/entertainment/rip-sci-fi/</link>
		<comments>http://www.up-load.com/pop-culture/entertainment/rip-sci-fi/#comments</comments>
		<pubDate>Wed, 18 Mar 2009 22:25:22 +0000</pubDate>
		<dc:creator>simon</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[debacle]]></category>
		<category><![CDATA[sci-fi]]></category>
		<category><![CDATA[syfy]]></category>
		<category><![CDATA[television]]></category>
		<category><![CDATA[veneral disease]]></category>

		<guid isPermaLink="false">http://www.up-load.com/?p=243</guid>
		<description><![CDATA[A rebranding of the "Sci Fi Channel" to "Syfy" shows that NBCU is bereft of imagination.]]></description>
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