On the Origins of Syfy – Update
A follow-up to “RIP SCI FI” in which we explore the people behind the rebrand “Syfy” The initial group identified by The New York Times as associated with “Syfy”— after the Sci Fi Channel announced its name change at March’s [...]
“No Syfy” campaign launched
The backlash against NBC-Universals rebranding of “Sci Fi” has opened a new front: LA-based graphic designer Aaron Harvey has started up a “No Syfy” website and Facebook group. In a parody of Syfy’s meaningless new tagline “Imagine Greater” Harvey calls [...]
RIP SCI FI; WTF IS SYFY?
A rebranding of the “Sci Fi Channel” to “Syfy” shows that NBCU is bereft of imagination.