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	<title>Up-Load dot com &#187; sci-fi</title>
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		<title>On the Origins of Syfy &#8211; Update</title>
		<link>http://www.up-load.com/pop-culture/entertainment/on-the-origins-of-syfy/</link>
		<comments>http://www.up-load.com/pop-culture/entertainment/on-the-origins-of-syfy/#comments</comments>
		<pubDate>Wed, 08 Jul 2009 17:47:00 +0000</pubDate>
		<dc:creator>simon</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[debacle]]></category>
		<category><![CDATA[sci-fi]]></category>
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		<description><![CDATA[A follow-up to "RIP SCI FI" in which we explore the people behind the rebrand "Syfy" The initial group identified by The New York Times as associated with "Syfy"— after the Sci Fi Channel announced its name change at March's upfronts— was Landor Associates, the giant branding agency which became the focus of initial scorn. [...]]]></description>
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		<title>RIP SCI FI; WTF IS SYFY?</title>
		<link>http://www.up-load.com/pop-culture/entertainment/rip-sci-fi/</link>
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		<pubDate>Wed, 18 Mar 2009 22:25:22 +0000</pubDate>
		<dc:creator>simon</dc:creator>
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		<guid isPermaLink="false">http://www.up-load.com/?p=243</guid>
		<description><![CDATA[A rebranding of the "Sci Fi Channel" to "Syfy" shows that NBCU is bereft of imagination.]]></description>
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		<title>Hitchhiker&#8217;s Guide Move Trailer</title>
		<link>http://www.up-load.com/pop-culture/hitchhikers-guide-move-trailer/</link>
		<comments>http://www.up-load.com/pop-culture/hitchhikers-guide-move-trailer/#comments</comments>
		<pubDate>Sat, 19 Feb 2005 15:16:37 +0000</pubDate>
		<dc:creator>simon</dc:creator>
				<category><![CDATA[Pop Culture]]></category>
		<category><![CDATA[movie]]></category>
		<category><![CDATA[sci-fi]]></category>

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		<description><![CDATA[The new movie trailer for the much anticipated Hitchhiker's Guide to the Galaxy is now available in multiple formats from the official site. Apparently, the release has been moved up from May 5 to April 29. Here is the direct link: Hitchhiker's Trailer As a long-time fan of the series, and having met Douglas Adams [...]]]></description>
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