“No Syfy” campaign launched
The backlash against NBC-Universals rebranding of "Sci Fi" has opened a new front: LA-based graphic designer Aaron Harvey has started up a "No Syfy" website and Facebook group.
In a parody of Syfy's meaningless new tagline "Imagine Greater" Harvey calls on NBCU to "Imagine Better" and declares,
Instead of making inane branding changes that you say were approved by fans, why not address the quality of the channel, the addition of wrestling and ghost hunting, the dearth of real science fiction programming? Programming that would make you money.
Amusingly, NBC-U may have anticipated some of the blowback, as it appears they registered "SyfySucks.com" on January 30, via Corporation Services Company— which also holds registration for Syfy.com. Stupidly, however, they failed to lock down "Syfy.org" or "Syfy.net"— both of which are currently generic landing pages.
