NBC Deathwatch
"Studio 60 Tumbles" says MediaWeek:
9/18/06 - Overnights: 10.3/16; Viewers: 13.41 million; A18-49: 5.0/13
9/25/06 - Overnights: 8.7/14; Viewers: 10.83 million; A18-49: 4.2/11
10/02/06 - Overnights: 7.2/11; Viewers: 9.05 million; A18-49: 3.5/ 9And, to make matters worse, erosion in the second half of Studio 60 continued, with a loss of 8 percent in the overnights (7.5/11 to 6.9/11), 650,000 viewers (9.38 to 8.73 million) and 5 percent among adults 18-49 (3.6/ 9 to 3.4/ 9). Both CSI: Miami and The Bachelor: Rome did not lose steam at 10:30 p.m.
Source: Nielsen Media Research data
Ouch. A loss of a third of the audience already -- how do you think they're gonna spin these numbers for advertisers? Studio 60 costs $3M an episode to produce, and was supposed to be the savior of the network. NBC better have an impressive mid-season replacement lined up. Look for those calls for network chief Jeff Zucker's head to come to fruition. (Check out: FireJeffZucker.com)
