Comments on: “No Syfy” campaign launched

By: simon

simon — Thu, 26 Mar 2009 15:03:47 +0000

@J Keeter
Thanks for the head’s up! Interesting that Landor Associates — which were listed in all the news as being involved in the rebrand is now denying involvement in the name selection. Ouch, that must hurt for NBC-U’s internal team. I’m wondering now if Landor didn’t advise against this particular name (or are going to claim they did?)

One addendum: the site above seems to have reprinted a bit of research I did about “SyfySucks.com”, changing only one word from the original blog posting. While I don’t mind being quoted as a resource, attribution is usually a nice idea when re-using someone else’s content.

By: J Keeter

J Keeter — Thu, 26 Mar 2009 05:27:58 +0000

Just found something really interesting!!! Apparently Landor, the guys who we all thought were behind the name change, just came out and are distancing themselves from the horrific name.
“We aren’t responsible for THAT!”

Take a look:

http://dennytu.wordpress.com/2009/03/25/landor-distancing-self-from-syfy-naming-credit/

If your branding agency doesn’t want to be associated with the name, what does it tell you about the decision? SPREAD the word and this link, more people need to see it!!! Somehow this is not being mentioned in the press!!!

By: Ablane

Ablane — Thu, 19 Mar 2009 14:09:48 +0000

The store seems to be gone…he must have thought better of it.

By: simon

simon — Thu, 19 Mar 2009 13:55:55 +0000

Thanks for pointing that out! Struck that from the entry.